With the Galaxy Note 7, Samsung tried the devil offer only one version with curved display on both sides. A strategy that Samsung could repeat next year with the Galaxy S8 which would leave only two versions and with the curved display.
Since the arrival of "Edge" versions of its high-end smartphones, Samsung has dared not go out a classic version (ie flat). This was the case of the Edge Rating accompanied the Note 4. This was the case of the Edge S6 +, together with the Note 5. This was the case with the S6 S6 Edge. S7 and S7 with the Edge, even if we could observe the S7 Edge the beginnings of a change in strategy. A change made with the Galaxy Note 7. The PHABLET exists only in one version with curved screen on each side. No PHABLET flat this year, therefore, whether in rating or S.
Distinguish Apple
This product strategy, of creating a true difference with the competition (mainly iPhone Apple), could also affect the smaller models. According to an indiscretion relayed by the Korea Herald, Samsung had planned to develop two versions of the Galaxy S8, but neither of them would have a flat screen. Two versions are on the program. The first with the 5.1-inch screen, whose size is similar to the Galaxy S6 Edge. And the second with the 5.5-inch screen that would take over the Galaxy Edge S7.
According to The Korea Herald, Samsung has taken this decision following the excellent business figures Galaxy S7 Edge, which far exceeded those of traditional Galaxy S7. A study by Strategy Analytics, the results were relayed this week in our columns, the Galaxy S7 Edge is positioned in the second quarter 2016 to third place on the ranking of the best handsets sold, behind the iPhone 6S and iPhone 6.
A risk performance
The curved screens thus become the trademark of Samsung on the high end. Most importantly, curved screens become distinctive commercial arguments against the competition, whether from the United States (specifically Cupertino) or China. Of course, it will take that Samsung Display plants, the only manufacturer of curved AMOLED screens on both sides, keeping pace. And therein lies the main financial and commercial risk.
In 2015, at the launch of the Galaxy S6 and S6 Edge, sales of the curved version were clamped because of production problems. By only focusing on curved screens, Samsung would take a risk. Can he take such as this after the affair batteries Galaxy Note 7? Not sure.